Justin and Vicki wanted to enter the snack category, with a new more healthy grain based product. Deli Style was an extension of the hugely successful Vogel’s brand. The task was to translate the values from the Vogel’s brand into snacks. The design is simple and projects an image of naturalness, trust, craft and sourced from the land.

Vogel's Deli Style

+64 9 3782054 2/177 Ponsonby Road, Ponsonby, Auckland, New Zealand packaging@shoutdesign.co.nz