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GWF hadn’t done an Easter offering for a while due to the competitive nature of the Easter/ Easter bun market. Anna was looking to launch new Easter loaf, something new to the Easter market.

The design needed to be simple and express the fun values of Easter while having shelf cut through. The design was cute and simple and utalising hot pink leap off the shelf. The design has now run successfully for 3 years.

Tip Top Easter Treat

+64 9 3782054 packaging@shoutdesign.co.nz