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Mrs Rogers

We identified a changing consumer shopping trend in the spice category, with consumers trading down due to the economic climate. Mrs Rogers needed to be able to compete with the value-boxed segment of herbs & spices while still holding true to its core values.

The ECO range was the outcome of this, a product that increases the brands natural credentials while offering the consumer a more affordable product.

Mrs Rogers

+64 9 3782054 packaging@shoutdesign.co.nz