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George Weston Foods, white, better for you white and light grain bread categories where a miss mash of brands that where not growing. GWF wanted to pull all the brands into a unified master brand. A large-scale project involving five sub-brands and over 20 SKUs. With each of the sub-brands needing to retain their personality, while sitting under the TIP TOP master brand.

Building on what was a hugely successful launch of Oaticilous. The brand was taken from under the Supersoft banner to become its own sub brand under the TIP TOP.

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+64 9 3782054 packaging@shoutdesign.co.nz