Robin and his business partners had unsuccessfully launched the BabyJoy formula brand into the Chinese market. They accepted the lack of success due to the lack of creditability and strong branding. They came to us looking to bring the BabyJoy brand to life.

We started by creating a strong brand mark. The packaging was built around the idea of a pure New Zealand landscape with a rainbow adding the joy to the BabyJoy brand.

Baby Joy

+64 21 119 0708  +64 21 650 200   packaging@shoutdesign.co.nz